Market Automation Software

Let’s Get Personal

With SalesBabu, your team can optimize their marketing spend by running targeted and personalized campaigns that deliver the right message ahead of competition. Marketers can stay connected and top of mind with your prospects and customers with simple and effective campaign management in SalesBabu. Build multi-channel, and track every action and conversion across email, text, in-person events, or even via social media.

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From Cold To Hot Handoffs

With SalesBabu CRM software, marketers have the ability to qualify leads before passing them off to sales rep/teams. SalesBabu will track and expose multi-channel, multi-campaign touches across each lead to give your teams clear visibility into what marketing efforts, interests and activities have caught their attention. These can be used to track lead qualification metrics to help uncover who is truly ready to be handed off to sales versus who requires more nurturing.

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Reporting (MIS) You’ll Actually Use

Marketers should need to know which specific campaigns are contributing to what leads, customers in your sales team’s pipeline. SalesBabu makes it easy and simple to tie campaign history back to every opportunity, account, lead and contact so you can identify the performance of all of your marketing initiatives, even if they are being run in another system.

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Find Your Target Audience

Get your message to the right prospects – ahead of the competition. Quickly segment your target lists using SalesBabu’s reporting – MIS and leverage information captured from multiple channels and tools to focus your marketing efforts on only the best and qualified prospects. Drive wide engagement and higher conversion rates with every interaction.

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From MQL to OMG

SalesBabu’s Lead Management and process automation drives higher lead-conversion and creates more “sales-ready” leads. From landing pages, to contact forms to email click-throughs, SalesBabu ensures every lead is captured and routed to the right individual or team while providing full end-to-end tracking.

Business development reps can manage their leads more efficiently with follow-ups and activity management. They can expedite their follow-up call preparation times using SaalesBabu activity management, providing them with all the customer contact and social network information with just a name and an email.

Swift and Smarter Lead Routing

SalesBabu can eliminate silos between your sales and marketing teams. As a marketer, you can define lead management and routing processes that work the way you do. Create rules to determine if leads should be routed directly to sales reps, business development teams or sent back for additional nurturing by marketing. Integrate SalesBabu to your existing marketing automation tools, automation programs and drip campaigns with two-way data synchronization.

Sales teams/rep can be alerted to hot leads based on behaviour to help them focus on the most purchase-ready leads. With visibility into lead activity history, SalesBabu helps sellers reinforce key marketing messages and be better prepared for first conversations with potential clients.

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