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Customer Complaint Management System | Create Customer Happiness

Managing complaints is a supportive business practice for ensuring the best customer service in any company. By having web-based complaint management systems in place, businesses can use the information that is captured to make process improvements to achieve quality output.

Complaint Management

Once a customer purchases your product, each time he contacts you for support you need to log a complaint with a ticket number so as to track the complaint till its resolution up to customer satisfaction.

SalesBabu online complaint system software organizes the process of complaint management by logging the complaint with ticket number, Easy escalation of complaint to skilled forces according to severity and nature of the complaint and tracking the solution. Thus, enhancing the efficiency of the complaint handling process.

Customer complaint management software provides you with a robust complaint management system where you can enter all the queries of a particular customer, can classify them on the basis of severity, their occurrence, their importance and then record all the comprehensive solutions in your database for post-analysis.

Online customer complaint management systems are an opportunity to show your clients how important they are. If you exceed their expectations they will be loyal customers for years to come.

Customer complaint management software allows entry, tracking, recording and recalling customer contact history to better customer experience and customer complaint handling.

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Features of Complaint Management

Monitor Service Activities

Monitor complaints about multiple case natures, type of resolutions, SLA, severity, quality and timely escalation in any after-sales support process. Complaint management software organizes the process and offers tools to monitor the complaint at every step till its resolution and keep the conversation for future reference.

Visibility of Warranty/AMC

Each product and its accessories may have different warranties. Managing AMC for those products is a very crucial yet complicated task. SalesBabu CRM complaint management software displays the information in Color Coding, which makes recognizing warranty and AMC very easy.

Case Nature

In SalesBabu CRM complaint management software you may pre-define some case nature to sort the complaint and record resolution for the same for quality monitoring purposes. Also, your support team will be able to easily identify the case nature and provide timely effective resolution up to customer satisfaction.

Complain Severity/Priority

Within complaint management software you may log and sort the complaint Severity or Priority i.e High, Low or Medium. This help supports the team in concentrating on the high priority task and smoothly resolving all complaints.

Complain Allocation/Escalation

Complaint management system software allows you to log complaints and sort their Severity or Priority (High, Low or Medium). The priority of the complaints helps the support team in concentrating and resolving the high priority task.

Problems & Resolutions

The use of complaint management software ensures all complaint activity is handled with a closing comment. The software enables you to pull reports based on products, issues and resolutions. And with these data, you can prepare a knowledge base, which helps identify and offer the right solution without delay.

About SalesBabu Complaint Management

SalesBabu provides the most trusted Online Customer Complaint Management System Software. Revolutionise the way you handle Customer Complaints with our complaint handling software. Our Online Customer Complaint Management System provides a complete solution for resolving complaints with a swift, dedicated, and transparent process for the best customer service environment. Request a Free Demo today.

SalesBabu Lead Management

Online customer complaint management software solutions are highly flexible and integrate with your quality management system. Additionally, no matter your industry, our solutions automate and centralize your complaints intake process, so you’re more efficient at handling and correcting customer issues to improve product quality and your brand reputation.

Embrace complaint management system software to easily and quickly handle customer complaints. You can increase your customer satisfaction, gain seamless self-service, empower your customers, streamline your support system and improve response time. Get higher agent productivity. 

Complaint management software from SalesBabu provides everything you need to improve employee workflow and resolve customer complaints in a smarter way. Our product best is suited for all types of customers dealing with customer service.

Mistakes are an inevitable part of doing any business. Unfortunately, in the general manufacturing industries and life sciences, mistakes can result in more than disgruntled customers and a barrage of issues/complaints; they can result in serious safety issues and even life threats.

With these high stakes, many organized companies are automating their paper-based customer complaint management systems with online customer complaints management software to manage their complaint resolution process efficiently. 

This is a good business practice for all companies. Efficient and quick complaint handling can reduce shipments of nonconforming products, reduce plant downtime and lower labour costs.

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Enhancing Quality Control and Customer Service Through Effective Complaint Management

Quality Control

Complaints can be a vital indicator of product quality and potential product recall issues. Quality managers and their teams use complaint management software to access reports related to customer complaints, respond to those complaints directly, investigate the complaints within the organization, and analyze how these quality issues can be avoided in the future.

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Better Service Assistance To Customers

By automating the complaint management processes and integrating them into a quality system, you can provide better service to their customers and improve quality processes to mitigate any further customer complaints. Moreover, having validated customer complaint management software that moves potential incidents rapidly through an investigation and corrective action cycle can be a competitive edge.

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Online Customer Complaint Management System is One For All

Each industry is different with regard to regulatory affairs, customer base, and manufacturing quality concerns. An electronics manufacturer will have a far shorter timeframe than a drug manufacturer to perfect manufacturing quality and address customer complaints before the product’s shelf-life is done. The pharmaceutical or medical device manufacturer may have different regulations with which it must comply, and they could have different consequences if a recall or customer lawsuit were to occur.

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Complaints Are …

In a sales process, complaints show dissatisfaction regarding the product a customer has ordained from the vendor. Earlier, they were considered a demoralizing factor for the product owners. But the latest trend says that a judicious complaint management technique is a secret to strengthening relationships with the existing client and also sets a promising image for the new customers.

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Online Customer Complaint Management Software Features

Ease of Use


Best-Practice Forms


SalesBabu helps ensure compliance by providing best-practice forms and a complaint management process designed to address regulatory requirements.

Centralized Location


SalesBabu provides a centralized location for all records related to customer complaint management and other quality processes. End users will be able to retrieve information from a central location. At the time of the audit, all relevant information will also come from a single place, making the process faster.

Powerful Analytics


MIS – A powerful analytics and reporting capability allow stakeholders to leverage quality data in making decisions, understanding trends and predicting outcomes.

Best-Practice Processes


With SalesBabu, complaint management is built into best-practice processes to help companies evaluate and mitigate risks that impact product quality.

Benefits Of Complaint Management System Software

  • Categorization of complaints on the basis of their severity.
  • Web-based complaint management module gets integrated with the website.
  • Customer can even deliver their valuable feedback to the companies through this software.
  • Customers can directly paste their concerns through the website and can even get the relevant solutions as early as possible.
  • All solutions are maintained in the database. So, if needed, you can select the solution or can fix a new solution for any challenging problems.
  • Complaints can now be seen as a value addition for the business growth as they identify all the flaws of the product and suggest rectifications.

How does SalesBabu accomplish Online Complaint Management

SalesBabu CRM complaint management software facilitates a complacent platform for customer complaints, can resolve them and can even maintain a database of solutions for future reference. Online Customer Complaint management system software is the key to increased customer satisfaction and augmenting business growth.

Complaints help companies identify flaws in their products or in their services. This is done if the company provide a quick solution to the customer’s miseries proving how valuable that customer is to her. Better the customer handling is done, the more an organization can prove itself reliable and customer-oriented. SalesBabu Online Customer Complaint Management System Software witness speedy ticket resolution along with enhanced features.



As per SalesBabu, a customer complaint management system is the process of how a company handle, manages, responds to and reports customer complaints. Systems are developed and put into place to track and trend the data that is captured by customer complaint management software.



SalesBabu’s online complaint management system explains companies to use and analyze where improvements should be made to optimise the output. Further, Businesses use this valuable information to satisfy customers and safeguard the company from repeated complaints.



Based on customer feedback and expressions, efficient and potential online customer complaint management software systems should contain features like a web-based centralized location for customers to report complaints, a system for storing complaints and a process for logging complaints. Also a method for acknowledging complaints and a process for investigating complaints. This will help customers to develop a way of resolving and following up with their complaints.



Depending upon the business requirement, a customer complaint tracking software system can be as simple or complex. SalesBabu Online complaint system handling software provides businesses with the features and ability to generate automated complaint reports through customer complaint system software.



Customer remarks indicate that businesses having an online complaint system show their commitment to providing high-quality, effective services and products to satisfy customers.

Why You Need SalesBabu Customer Complaint Management Software?

In today’s fast-paced regulated and supervised environment, you need a system to be able to collect customer complaints, categorize the incidents and process them for a timely and effective disposition. You also need to be able to track the complaints, escalate them if necessary, and identify any correlation or related quality events to get the big picture. SalesBabu’s robust online complaint management system is designed to address all of those needs every step of the way, from the complaint input through disposition and resolution.

SalesBabu Customer Complaint Management

Turn Complaints to Compliments !

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