What does Marketing Campaign Means?

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business art & science and the most fundamental requirement to generate sales. MARKETING can be defined as correctly targeting the audience for the products after thoroughly analyzing and studying the consumer interests and behavior, and offering better client services. Marketing Campaigns are the various methods to reach to your target patrons.

 How to Pursue The Marketing Campaigns?    

There are broadly two ways to carry the marketing campaign. One Is the Direct Marketing and other is Indirect Marketing. Direct Marketing involves the means of telephonic calling, email marketing, and other direct means of reaching the public mass. This kind of marketing is quite beneficial as it is more reliable and gives a better forecast of your sales funnel. Whereas, on the other hand, Indirect Marketing supports use of various Social media, Facebook, twitter, and other entertainment source to broadcast the product benefits. Indirect Marketing, though being more fascinating, is quite a time taking and non-assessable process to generate sales. Both have their own advantages and disadvantages.

Importance of Marketing Campaign

Earlier people used to market themselves through print media, yellow pages and publishing newspaper ads. But now, the time is completely transformed into digitization. Online Marketing is gaining more momentum than traditional practices and is within easy reach of general folks. Everything is available in web and this only is the channel to campaigning.

Online Marketing supports:

  • Online marketing practices help you connect to your target audience faster and more effective. Practices such as Email Campaigning promote one to one customer interaction.
  • Result Oriented. Online marketing is quick and result driven. That is, you will get the result that whether your campaign was fruitful or not, then accordingly you can analyze the pros and cons  and schedule the next campaign.
  • Easy prediction of your sales pipeline. Because of retrieving the quick results, you can have a clear picture of your sales scenario.

SalesBabu Integrated Marketing Campaign

SalesBabu has integrated the marketing approach with the CRM software to give an integrated sales and marketing platform. You can run your campaigns. And then directly capture the enquiries for further process. The most interactive mode of marketing is via email. SalesBabu CRM allows you send one-to-one mails to your already accounts as well as future prospects. And the complete analytics of the campaign is available.

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