In a world of internet and technology, today’s customers have endless choices and vast access to knowledge for deciding on which software to select for their business needs. With many options in hand, a business owner needs a software which not only understands its company’s requirement but also takes care of its customer relationship. A versatile CRM software like SalesBabuCRM, will give a end-to-end support system for all sectors of economic business.
SalesbabuCRM has a well defined Lead Management system, along with efficient customer service facilities. Starting with lead generation to after sales support, along with excellent customer care support, SalesBabuCRM helps to achieve the peak of your business success.
Let’s understand in detail how its lead Management system can win more customers for your business.
What is Lead Management?
Lead management is a set of methodologies, process, or practices designed to generate new potential business clients, through various sales and marketing campaigns.
Why is Lead Management Important?
Lead Management is a systematic approach to manage our lead life cycle and follow a fixed process to focus on prospective leads that are likely to bring more business. In this way, we can optimize our sales and marketing efforts and close more deals for the company.
What is a CRM Lead Management software?
A CRM lead management software is a one stop solution for all lead and sales life cycle requirements. A lead management software can easily store all the details of the customers and prospects in an integrated cloud based database. Once you have entered the lead or enquiry details in the software then you can make various task and activities according to your interaction with the prospective client. These task and auto assignment helps track and convert a lead to a profitable client to the business.
How can a CRM Lead Management software help our business to grow?
- Smart Automation for Lead generation
In traditional and old ways of sales lead management, every lead details were tracked and followed via spreadsheet and documents. These methods use to create an inefficient way of prospective customer tracking and led to many Lead leakages and unsatisfied customer due to delay in lead response time.
Various Lead Management tools and CRM lead Management system in the market provide automated functionalities for handling these manual and repetitive work in the team. Automated forms to fill customer contact details, with detailed view on his interested products, preferences etc can be documented in cloud based database which can be accessed and updated at runtime. These automations allows the sales team to add contact details as soon as a Lead is reported and its auto assigned to a respective sales representative to follow it further. These automations considerably reduce the overall lead response time and minimize the lead leakage issues.
Sales lead trackers will continuously monitor the different mode of communication like company’s website, social media, online discussions, blogs and more, which will help to track down interested lead and add them in lead database for sales team to follow up with them further. These trackers also make sure that regular updates on company’s products are sent to interested clients and monitor their response for any probable leads. Also, many automated tasks for lead tracking and follow-ups can be created using these automated services in lead management tools to help sales team to track their upcoming appointment and prepare marketing and sales strategies accordingly.
These automated and systematic process of lead generation and contact updation helps in maintaining a steady contact with prospective leads with complete data on his geographical and behaviour preferences. Based on his area of interest, our sales team can make customised marketing campaigning to approach every prospect , which gives a feel good factor and more positive effect on the client regarding our company’s strategies.
- Seamless lead distribution
With an automated system for lead assignment, every sales representative is assigned a prospective lead based on region or specific qualifications. These auto assignments parameters can be predefined by the sales manager or admin to give more preferences to efficient and productive closure of leads. With these auto assignments, lead conversion time will be considerably reduced with increased productively from the sales and marketing team.
Auto notification facilities in these lead tracking softwares will keep the customer, sales managers and other stakeholders well informed on the status of an enquiry or lead query. With these addons, leads are not left unattended at any time and sales managers are well informed on his team’s workload.
Customers are regularly sent update mails with company’s web page links, demo videos, blog details and more to make sure that leads are continuously kept aware of our company’s products and services. These Addon facilities help a lot in cases of small business models and startups, to educate customers on their company’s policies and whereabouts.
These auto assignments in CRM management tool, helps the sales team to keep a track on their assigned work and make productive plan to resolve lead conversion faster.
- Convert leads to deals by task management
Task Management constitutes the most important part of the lead conversion, following up with customers and making a schedule for the next meeting or interaction with the client will decide on the next step for our lead tracking status. With auto reminders and alert in the lead management system will help the sales team to plan for their day’s work and provide productive lead closure. Lead tracking software helps sales representatives to sort out interested and dead leads based on these follow-up discussions and track them accordingly for further course of action.
As per the follow-up discussions, sales reps can update the lead notes with the discussion details and next work items for upcoming interactions. These notes will help the sales manager and marketing teams to make customer specific demos and presentations based on the client’s preferences.
These lead management tool also help in creating customer specific quotations for interested products and also automating currency conversion and discount calculations while sending products estimated price details.
Sales Lead trackers will collect various data regarding the client interest by monitoring the web pages, blogs and social media post shared and visited by the clients. Once we feed these details a centralised database, reports can be generated to understand the generic preferences of the customer which will help to create more client centric marketing campaigns.
Management information system(MIS) in Lead tracking system like SalesBabuCRM helps to generate many automated reports and metrics which can be used to monitor day-to-day performance and efficiency of lead conversions. Sales managers can create various customised reports to track their team and also plan for more futuristic policies for better lead management.
According to studies from Bain and company, 5% of customer retention can increase a company’s profitability by 95%, with reports on existing customer’s details like association duration,transaction history, product and services purchased and more.These reports can help us to understand the criticality of the customer based on which can send them promotional offers, discounts and other perks. These reports can also generate statistics about the customer’s reviews and feedbacks on social media and our website which helps us to understand their pain points and appreciated areas. This will give us insight on how to continue to retain and maintain our customer relationship with loyal customers.
- Software Integration
In today’s world, every customer needs a one click solution for his business management tools. In traditional CRM solutions, businesses had to send emails and sms through individual mail engines and keep monitoring the status of the leads and maintain excel sheets to track follow-up mails and lead progress.
With cloud based Sales lead management softwares, email, sms, live chats engines are integrated with CRM softwares,which helps in monitoring lead status and updates in realtime and considerably reduce lead conversion rate.
These integration methods in sales lead tracker helps in monitoring clients through social media and other modes of communication to understand their product interest and software preferences.
- Customer care and after sales support
Once we understand that a client is interested in our products and ready to avail our services we will continue to nurture the lead by sending our quotations and product specifications along with details of company’s policies and after sales facilities. Lead Management free demos are provided to the customers to make them aware of software facilities and advantages.
Once a sales order is confirmed and we finalize on our product delivery, a lead tracking software will update the final sales order details along with the delivery process for the client to keep a track of different delivery agreements done with that client.
Also, CRM lead management process provides customer care support for new and existing client with various functionalities of a secure and automated helpdesk system.
Lead management helps to create a systematic and process oriented approach to convert a lead to a prospective client, but just following the lead management process won’t be enough to maximise your business sales. A good Sales lead management software like SalesbabuCRM can provide your business a end-to-end support for lead conversion as well as after sales support. Hence if you want to maximise your business returns and acquire more customers your definite choice should be a good CRM Software support like SalesbabuCRM.