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4 Reasons Why Your CRM System is Your Most Valuable Asset

4 Reasons Why Your CRM System is Your Most Valuable Asset

“Your company’s most valuable asset is how it is known to the customers.”- Brian Tracy.

As rightly mentioned, your customers are the center of your business, no matter which business model you have. By keeping your customers at the center of your focus, you can make a huge difference in your overall business revenues.

Studies suggest that almost 3 out of 5 customers (59%) would switch to a new brand or a service providers for a better customer service experience.

Furthermore, 62% of global consumers stop doing business with a company due to a poor level of customer satisfaction. When it comes to sales, the probability of sales with an existing happy customer is up to 14 times more than sales with a new customer.

These data clearly shows that a company can only make it big only if its customers are happy and satisfied with their services. Also, procuring new customers are as important as retaining your old once by giving efficient customer service .

Hence, your business can be from any sector of the economic market with many more assets and challenges but main changes that we need to implement to succeed is – create a customer centric organisation.

What is a customer centric business and its importance?

customer centric business and its importance :

“Customer centricity is an approach to doing business that focuses on providing a positive customer experience in order to drive profit and gain competitive advantage.” – Leslie Cottenje, Hello Customer.

This quote correctly explains that if you want an edge over your competitors, the first thing to do is to find solutions for giving an overall great customer experience to your clients.

Many surveys suggest that a business can make a profit by just retaining their loyal and old customer. 5% of customer retention can increase a company’s profitability by 95%.  Also, it is 6-7 times more expensive to obtain a new customer than it is to retain an existing one. So, along with great Lead management solution, you should also have a software which gives end -to -end business management strategy for your business.

A great CRM software like SalesBabu CRM can be your solution of strategizing your overall business and becoming the greatest asset to your company by managing your current and prospective clients.

SalesBabu CRM can provide you great lead management solutions to procure and manage leads, along with after sales and customer helpdesk support facilities. Let’s understand more on CRM software solutions.

What is a CRM software?

What is a CRM software :

CRM software is cloud based solutions to manage its various customer related activities. These systematic solutions store all the customer related information at one centralised database. This helps the decision makers to make futuristic solutions for their firm using these stored data. The main focus of CRM software is customer retention and driving sales growth.

These softwares and sales tracking apps,  allow users to access the application through a web browser from anywhere. This also ensures access to real-time information and helps the sales and marketing team to be more productive and give effective solutions. These added functionalities of business sales and customer management , makes the CRM software the greatest strength for the business owners.

What are the advantages of using CRM?

Few advantages of using a CRM software will be as follows:-

  • Better lead Management
  • Increased team efficiency
  • Better data tracking
  • Optimised Mobility of the team.
  • Secure and reliable

These and many more customer management and after-sales functionalities make a CRM software like SalesBabu CRM, a real asset for your business requirements.

Why CRM System is your most valuable Asset?

Why CRM System is your most valuable Asset :

To serve your customers efficiently, you should know them and understand their pain area.

CRM softwares helps your company to collect and store valuable insights about your customers to understand them in a better way. CRM contact details will collect numerous details about current and prospective clients like-

  • Who are your customers- regional, personal and other contact details.
  • Which products they like-  the area or services of interest.
  • Why the like your products – What are the sources of a new lead, what made them interested in our products.
  • Trends in purchasing – background of the customer’s shopping trends.
  • Personal preferences for business interactions like mode of communication, mode of payment and more.

When you can completely understand your customers, there are several advantages to offer. Also, you can have a better understanding of their requirements and provide client specific solutions.

A CRM software categories clients into segments like Current customers, prospective clients, lost or dead leads, Suppliers, Partners, Potential Partners, Influencers and Inactive customers and more. These categories help Sales CRM team to track them individually and provide customised business solutions.

Based on the contact preferences and interested products, Sales CRM team can distribute the lead to the appropriate sales representatives who can provide customer centric solutions.

Also, all dead leads and inactive customers are periodically sent update mails with company’s web page links, demo videos, blog details and more to make sure that these customers are kept aware and updated with our company’s products and services. In many cases, a lot of old and inactive customers return as new leads for better software and service experience.

  • Lead Tracking

With a traditional business model of spreadsheets and manual data tracking, things use to be mismanaged and unorganised. Data tracking functionality in CRM systems, helps to strategize your lead and data tracking. Each and every enquiry, complains and lead interests are tracked and maintained in a cloud based CRM software database. This database is centralised and can be accessed via the internet at anytime. This tracking system has systematic process of documenting every minute details of the customer interactions and preference for the upcoming discussions or meetings.

The sales and marketing teams are well aware of the upcoming events well in advance which help them to manage their day to day work more efficiently. Sales team can also set reminders and auto alerts on their ongoing follow-up activities for any particular date so that when they open their screen on the set date, reminder pop up will appear on their home screen.

Also, live location trackers and other Sales CRM app functionalities help the sales team to distribute their work according to nearest customer location or specifications. This helps in considerable reducing lead conversion rate and lost lead nos.

Also with online CRM software management, sales managers can keep a close eye on all the pending follow-up of his team, so that they can track respective teams for required actions.

Numerous add-on facilities in CRM for SMEs are provided to decrease their process cost and enhance sales capabilities to grow. Various quotation and order management add-ons are provided to SMEs to increase and automate their sales process. Sales automation in SMEs create not only enhance staff efficiency, but also help to create more business opportunities and conversions.  Also, these CRMs for SMEs facilitate each client communication remarks to be documented properly, these remarks are inputs from customers or staff related to product and service market. Tracking these inputs help small ventures in making future business strategies.

CRM for SMEs create numerous educational videos and link locations for regularly educating them on our company’s whereabouts ad software usages. These functions help small ventures to use their limited resources to the fullest with minimum investments.

  • Data Analytics

An effective online CRM software, helps your business to establish strong relationships with existing customers. With sustaining long term relationships, customers become loyal with your company, which not only helps your business in the present day but also help in securing its future.

A loyal customer base can boost up your brand recognition in front of new customers by reviews, comments on social media, blogs and more. A word-of-mouth is the best mode of advertisement for any company. With more old and loyal customers, we can expect good review and feedbacks from your clients which can act as a very efficient way of brand marketing.

Data Analytics component of online CRM software, helps to create custom and in built data reports and metrics which can help sales managers and higher authorities to make more productive and efficient policies for the company.

  1. Customer care and Profitability
Customer care and Profitability :

Once you integrate CRM with your business, the benefits are endless. Online CRM software provides multi channel support which helps to track all the issues and enquiries raised by a customer on various modes of communication. Auto notification and auto assignment functionality in Sales CRM softwares, help in responding to customer queries with automated emails and SMS templates which considerably reduces the response time for the customer.

Along with these lead management advantages, online CRM software like SalesBabu CRM provides many after sales services for customers which manage their inventory, ERP and helpdesk services. These softwares also helps in reducing overall business cost by minimizing manual interventions and repetitive work.  


The companies which have already invested in trusted CRM like SalesBabu CRM are leveraging its advantages to put the customer at the heart of their business, to increase their sales and overall business profit.

If you are still searching for an online CRM software to manage your leads and contacts data, then the most trusted sales CRM software like SalesBabuCRM will prove to be the greatest asset for your overall business requirements.

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