Company always focuses on how to streamline the business. Sales revenue to be generated and customer base to be increased. Simultaneously the company also concentrates on the customers issues. We all know customers keep giving complaints, either on the product or services, which are inevitable.
Complaints are always to be acknowledged and dealt effectively with the issue to resolve. Customers cannot be ignored and miss their complaints. Ignoring the complaints or missing their complaints means you are not giving value to their concerns.
It has been observed that business owners are busy with the day to day business related work, but unable to concentrate on the customers’ feedback, reviews or issues placed by them. Customer complaint management software is helping to streamline the tickets registered related issues and also helps in the support team issue handling productivity.
Business owners feel that customer support software is time consuming and too much process management in the software. But the online complaint system is an efficient tool to manage the complaints and resolve quickly and easily.
In the customer service industry, the first priority comes to serve customers on receiving complaints from them. It is observed, while attending the customer complaints, difficult customers are encountered and managing them is difficult. Some loyal customers also might complain about the issue faced by them.
Good customer service is always built on the healthy relationship between the customer and company, how the complaints are handled by the customer support technicians. Support technicians are the face value of the company and they are responsible to manage the customers issues by providing appropriate solutions in time.
Few step guidelines – how to deal with the customers complaints
- When a customer makes a complaint, the support executive has to register a ticket into the online customer complaint system. While registering be polite and take a request of the issue faced by the customer.
- Have patience and give the customer your complete attention, listen to issues faced by him in the product or a service, before providing any explanation. Customer support teams never attempt to argue back with the customer. Reason is the issue will not be resolved in time and chances of spoiling the relationship with them is more.
- Never attempt to give a solution without knowing the complete scenario of issue. Support technicians handle the complaints on a regular basis in their day to day work. But every complaint registered is unique to them. Every customer’s issue is different from the previous customer’s issue handled by the technicians. Treating the customers as very important and loyal customers, listening to their problem and trying to understand the issue properly, which will help customers to feel friendly and interact comfortably with support technicians.
- Understanding the issue, analysing the problem, which helps the support team to be defensive – particularly when the fault is not because of the company product or services. However the support executive has to be in the customer’s shoes and understand the problem.
- Company has to always be initiative, when dealing with the customers’ complaints. If the customer support team member is unable to handle the customer issue, then it is always better to assign the ticket to another support technician, before the customer is furious on his issue handling. However it is also not good to pass the customer’s complaint, to different support technicians. Ideal way of handling the customers by one contact person and ensure that the person assigned to the task is able to manage to resolve the issue in the stipulated time.
- Unresolved complaints to be escalated as per the SLA matrices set in the customer support software and see that issue is resolved and customer feedback is received with satisfactory notes.
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Handling the issues and providing solutions:
- On the receipt of a customer’s complaint, the support technician – immediate action to be mentioned sincerely apologizes for the inconvenience faced by the customer. There could be many factors, which the issue has been raised by the customer in the product or service, wherein the company may not be at fault. But giving the customer confidence by stating tickets have been raised and support technicians will handle the issue soonest.
- Never give excuses to the customers, they never want to hear excuses. However, the explanation of the standard norms can be rendered, after registering the complaint and making an apology. Issues to be handled well, if necessary escalate the issue to the skilled technicians and resolve the issue on priority.
- Finally if the issue is unsolvable, then compensating by a refund or providing alternate product or service is the solution.
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Useful tips to deal with complaints effectively:
- Customer support team to be calm while dealing with a complaint. If the customer is confrontational, support technicians to be active and pacify the customer by not getting angry. Never argue with the customer, this will worsen the situation.
- Initiative of resolving the complaints as quickly as possible. Customers have to feel their issue is being treated as a priority and will be resolved soon.
- Records of all customer complaints managed well into the online customer complaint system, which helps the support team to analyse the cause of issues registered and solutions provided by the support teammates. This process is periodically assessed with the available records, identifying the root cause and taking steps to eradicate the future eruption. Similar issues are resolved, through collaborative work with the quality department.
- Customer facing staff members, to be trained well and nurtured to handle the complaints.
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Customer complaints are important and most of the customers are worried – how will the company respond and resolve their problem. Handling the situation by the customer support team of resolving issues is always a challenge for the company. Every issue registered as a ticket is a challenge, until it is resolved and same issues are not recurred in future. This is managed over a customer complaint management software and has a complete history of the customer complaints – a day registered till it got resolved and strengthening the customer service team.
Customers complaining are not to make the company feel bad, but to get a solution to their issue. It has been noticed that customers, who have been complaining about the product or service issues, later stage become loyal customers to the company. It is all about making the customer comfortable, putting across his queries or issues to the support team, either through phone call or feedback form filled.
Customer complaints to taste a great lemonade is possible by solving their issues in time and every time and also have an experience of creating a customer-centric business. The customers who were not happy earlier, today they may become your most loyal customers.
The implementation of the SalesBabu online customer management system in a company, helps to streamline the complaints, resolve the issues in time with the SLA matrices set. Assigning the critical complaints to the skilled technicians for early resolutions. Measuring of complaints manageable by the support team, without stressing them. Building the customer base new and existing by providing appropriate solutions. Opportunity for the customers to share their feedback, so that the support and quality department are able to analyse the recurring issues and try to eliminate them in future by providing a good quality product or service.