A dirty database contains duplicate records, limited segmentation and incomplete information, spam notifications etc which makes it difficult to create targeted campaigns and engage the users. Thus, a clean database is much better and much reliable.
Importance of lead database quality
Improves customer relations
Customers require quality products and better services. You can keep a track of contact details and requirements of the customers. If you are reaching customer’s expectations then you will surely generate more business and enhance revenue. It is easy to identify which customers are fruitful for you and which are not profitable. It increases the number of customers and growth of the company. Selling depends on approach, way of communication and proper follow-ups.
More consistent data
Consistent data helps every department to stay on the same page when it comes to analyzation and meeting the needs of the clients. But, inconsistent data leads to duplicate mailings and keeps the organisational departments from reaching key clients.
Here are 6 quick tips to improve the lead database quality –
1. Eliminate Duplicate records
Maintaining clean and accurate data is one of the most essential factors to improve lead database quality. Most of the time the marketers hesitate to automate de-duplication and prefer to look at duplicates and merge records manually due to eliminating the wrong records.
2. Fix bad emails
Simple typos can riddle your database. Thus, you can revive the dead leads by fixing malformed email addresses in an automated way. Make sure you remove emails which read sales@production.com or marketing@technology.com etc should be removed in order to improve the bounce rate.
3. Be aware how the sales team enters data
The sales team creates leads or updates records with new information. Make sure that the necessary fields are updated accurately.
4. Use job title data to segment your database
A well segmented lead database is the foundation for personalized engagement and targeted campaigns. It includes segmentation by job function, job level, company size and industry etc.
5. Eliminate inactive subscribers
If an email subscriber has been dormant for a long time period, you can eliminate the inactive subscribers. It would be a better step to remove the contacts who do not engage with your target lead generation strategies, rather than leaving them.
6. Use a great data management tool
Lead Management Software helps you to capture all the generated lead in one cloud platform including the customer’s interest pertaining to particular product or services. It helps you to have all the records of generated leads with their nature and interest for future references as well.
Map your lead management process from capture till conversion with SalesBabu CRM Software. Before you choose the best lead management system for your business, make sure that you make a blueprint of the lead management process of your organisation.
Lead Management Software
Lead Management Software is an effective tool not only to track inquiries but also to capture details like lead source, date, industry, competitors, website, multiple contacts and a host of many other fields. You can easily get all the details of the customers and prospects in a single click. Once you have entered the lead or enquiry details in the software, you can make activities according to your interaction like follow-ups, e-mails, meetings, appointments and payment collections and also assign the lead and activity to an efficient sales rep.
Read our blog – Online Lead Management Software | SalesBabu CRM Software
Online Lead Management Software features
Leads Database
Lead Management App Software helps you to capture all the generated lead in one cloud platform including the customer’s interest pertaining to particular product or services. It helps you to have all the records of generated leads with their nature and interest for future references as well.
Leads Source
Lead Tracking Software helps you to track down your lead sources which help your marketing team to manage their campaigns for leads generation & second to your sales team, who will come to know how customers inquired about their product or service.
Read our blog – Convert More Leads to Customers
Leads Assignments
Lead Tracker App helps you to assign leads to different individuals on one platform simultaneously. You can assign as many as leads to your sales team very easily, without any unexpected confusions or hurdles, so that they can do all justice to the leads.
Leads Management
Lead Management Software helps you to filter all your leads according to their priorities and interests. With the scope for future follow ups & sales pipeline, it helps your sales team to evaluate their leads database according to their degree of interest and thus helps in future closures.
Leads Follow Ups
Lead Management software helps you to make a funnel of overall leads and allows yours sales force to make necessary follow ups of day to day activities on one single platform, which enhances the probability of more closures and more revenue generation for the business.
Lead Qualification
Lead Management software helps you in the qualification of interested lead. It tells the prospective opportunities for sales which helps your sales department to draw effective focus on the leads and moreover helps to decide to take all necessary majors & efforts to close a fruitful deals.
Read our blog – Online Lead Management Software
Functions of Lead Management Software
The functions of Lead Management Software –
- Increases leads
- Increase sales
- Provides automated analytics
- Provides centralized database
- Helps to understand customer’s needs, wants and requirements better
- Helps to prioritize VIP leads
- Increases customer satisfaction
- Increases company brand image
- Enhances client retention
- Enhances cross-sell and up-sell
- Saves time
- Provides flexibility
- Cost effective
- Improves accessibility
- Usage is fun and easy
Lead Management App
A lead tracking app helps you to capture sales productivity and also makes customer satisfied. It also helps the organisation to be organised. There are also other software options which consume a lot of time, effort and money to implement. But if you invest in a cloud based CRM Software which comes with a lead tracking app, your work becomes easier and quicker. With the help of the lead tracker you can stay updated all the time.
Benefits of Lead Tracking Software
- Management of sales process is easy
- Converts more leads into sales
- Delegates leads to right individuals for fast processing
- Generates lead performance reports with MIS
- Provides valuable insights about prospects
- Prioritizing of leads based on interests and needs
- Eliminates excess time consumption
- Measures ROI (Return on Investment)
- Predicts the closure of particular lead
Lead Management Process :
Step 1: Lead Capturing
During the activities of lead generation, there are numerous ways to reach potential customers, like email, website, social media, paid ads, and webinars. A good lead management software will ensure that every lead is automatically fed into the CRM system through web forms, emails, and chat, preventing prospects from falling through the cracks.
Step 2: Lead Enrichment and tracking
Be it sales or marketing operations; your teams must not waste much time finding information on each lead or manual data entry. Software with lead management functionality will automatically populate a lead’s profile with publicly available information like their job title, timezone, company name, location, and social media profiles. It will help to track the lead activities on your website—pages visited, links clicked, resources downloaded—and email engagement.
Step 3: Lead Qualification
One way to beneficially qualify leads is through a contact scoring model—a model which ranks your contacts supported to their interest in your product or service, demographic information, buying journey, and engagement along with your company. Your team will easily identify the correct leads and spend their time buying a sale.
Step 4: Lead Distribution
As soon as possible your sales reps contact leads, the more likely it is that they will win leads. Manually assigning a high volume of leads to the right sales reps will be time-consuming and also might delay the response time of the lead.
Step 5: Lead Nurturing
Many of the leads are still in the research or awareness phase, trying to figure if your service will solve their pain points. Lead nurturing seeks to educate and exhibit the value of your product. With lead management software, you could send nurture campaigns to all these leads—who are not ready yet to make a purchase. This is where you should educate and exhibit value through content and promotional offers thereby helping them in their decision-making process.
Conclusion
Leads plays an important part in the business process. Thus, with the help of the lead management system you can filter leads and prioritize genuine leads. It increases the visibility of leads step by step when the accuracy of the data is retained. Building a high-quality database can be achieved by adopting some simple and relatively inexpensive practices or strategies.
SalesBabu Cloud based CRM software has an effective online lead management app that comes with various features. SalesBabu lead tracker provides the best sales lead management system in order to grow your business. Moreover with the help of cloud integrated lead tracker, it is easier to access. If you want your sales and marketing departments to be aligned and also be productive, make use of the online lead management app. The deployment of online lead management system in the cloud will continue to gain traction because they offer scalability.
To know more about us, visit our website https://www.salesbabu.com/. And feel free to request for a demo at SalesBabu Business Solutions.
