The Coronavirus pandemic has driven people worldwide to remain at home. This pandemic situation has affected the small business adversely. There came the necessity of working remotely. Few organizations adapted to advanced technology and were prepared for this scale of employee dispersion. Sales productivity has suffered in this pandemic because of the closure of offices and employees staying at home. 98% of Sales leaders report their demand and sales were disrupted by this pandemic. This pandemic has changed the buying behaviour of the people. Most executives believe that this pandemic will transform the way of selling forever.
Sales leaders are now forced to quickly adapt to remote selling,
- In recent days of transformation from face-to-face selling to virtual selling has better suited to the demands of buyers.
- Building digital infrastructure to support remote selling.
- As people are more attached to mobile in this digital era, there is an increased demand for online sales.
In a remote sales team having control over the sales team is a great issue. Unable to track your team members’ work may lead to failure in achieving the target. It is crucial for you to align the work with your expectation,
- Make the best use of technology to network for effective transformation to remote selling.
- Collaboration with sales reps.
- Switch physical interactions with a digital approach.
- Secure your information and data properly.
Manage Your Remote Sales Team With Cloud Based CRM Software
SalesBabu CRM is a cloud based CRM software where the data is stored in the cloud. It helps you to access your data from anywhere at any time. After this pandemic people started adapting to technology to be safe at home. It is necessary for the organization to concern for the employee’s health and welfare. Still some organizations are storing customers’ information manually. However, smart entrepreneurs are transforming to cloud based CRM software to enhance their business under this COVID-19 situation.
During this pandemic situation COVID -19, it has become mandatory to continue the functioning of business remotely. Sales Leaders have more responsibility to manage the sales team remotely. Generally, sales management involves three process
- Sales operations – Building the remote sales team
- Sales strategies – Defining the sales process
- Sales Analysis – Reports analyzing the progress of the sales process
Building The Remote Sales Team
An enhanced sales team is the backbone of the business. They have direct contact between the customers and the product. It is important to build an organized and collaborative sales team to operate the business effectively.
When the sales team works together for benefit of the business they should have a common platform to share customer’s information. Collaborative CRM helps you manage and share any information they collect from the interactions with customers.
It is most important to build a successful sales team by
- Having a good hiring process.
- Provide them extensive training on your products, sales process, tools, prospects.
- Equip your team with enhanced technology.
- Track the sales team daily activities with key metrics
- Weekly once meetings to understand the challenges they face and train them for the same.
- Keep them updated with current marketing trends.
Strategies For Managing A Remote Sales Team
It is difficult to manage the remote sales team scattered around the country. It is more important to have clear communication in the business. Remote working may lead to communication difficulties, misunderstandings are common. Trust building another important factor that is taken into consideration while working remotely. Working from home can lead to many distractions, feeling of being isolated and disengagement from the team, lack of updated learning. These instances may reduce their motivation and hence the sales success. It is necessary to set a successful sales strategy for managing a remote sales team.
- Implementing The Processes
The sales process differs from one business to the other. It provides the structure and direction for the sale activities to be done. Especially in this pandemic situation, managing the remote sales process is not an easy task. Don’t keep your sales process as a document in the shared folder better implement as a task for your salespeople. You can have templates for your sales processes such as sending a cold email and contents to your prospects. Tools like online CRM application helps you to custom email templates and automates email campaigns
- Managing Sales Activities
It is necessary to track the daily activities of sales reps Automating the sales process may reduce the burden of salespeople’s manual tasks. An online CRM application automates the sales process by storing prospects’ details, interactions, and prospects’ interests in the cloud. It also saves the time of salespeople by reducing repetitive tasks. Some of the key features of online CRM solutions are:
- Tracks daily activities of the sales reps.
- Automatically manages the lead generation and prioritizes the qualified leads.
- Tracks the source of qualified lead generation to enhance marketing strategies.
- Streamline your sales process
- Mobile friendly
- Centralized database with easy accessibility
- Easy integration with other business application
- Customizable with a user-friendly interface
Online CRM solutions integrate with applications like Email, Facebook, Twitter, etc., and enable you to access complete records of your email and social conversations.
- Build Trust
Trust is the most important factor to have a healthy team. Trust is developed in a team over time. When a sales rep performs better, his individual accomplishments may get more recognition. This may create conflicts and misunderstandings in the team. Building trust is the most crucial and difficult even when the salespeople are working physically. In Remote sales, it may create serious setbacks.An organization must take active steps and promote effective teamwork.
Communicate with your team regularly, send updates, take feedback regularly, respond to messages promptly. Encourage team member’s interactions. Involve team members in video calls on skype. These simple tasks may reduce the communication block and helps to build trust within the team. Deploy communication tools to enhance internal communication with the sales team.
The online CRM system with its collaborative feature provides efficient communication and since the data is stored in the centralized database provides data transparency within the team.
- Enhance Employee Engagement
It is important to engage your salespeople to the maximum. Less engagement may lead to employee frustration and it affects the bottom line of the business. In the remote team, there is more possibility for engagement slip. It is vital to take proactive steps to mitigate the factors that reduce employee engagement.
Engage salespeople, based on their talents and interests. An online CRM system helps you by automating repetitive tasks such as email, prospecting, etc., These repetitive tasks may sometimes bore your active salesperson. Engage them in important tasks like lead nurturing and conversions. Provide them with compensation for the higher achievement of conversion rate. Arranging regular meetings will stimulate your sales team and it is great brainstorming for the challenges they face in the sales. When the team is physically available they may get engaged in water cooler moments but the remote sales team should be encouraged to have discussions on slack around all topics. Quarterly or annual meetups will help them to build a good relationship among remote workers.
- Set Clear Expectation
In a remote sales team, there will be the possibility of misunderstanding who is supposed to what. So, it is always better to set clear expectations with each remote employee. Follow up whether these expectations are defined as tasks to the sales employees and track their work completion with that expectations.
Sales Analysis is the most important process that has to be carried out every week, month, quarterly, and annually. It reports the progress of your business. It enables you to forecast your sales process. An online CRM application helps you track the reports even on daily basis and make follow-ups on key metrics. Since these online CRM solutions are mobile-friendly enable you to track the reports of your sales remotely. This helps you to make a clear discussion on the progress of the sales with the team and motivate them towards the achievement of the sales target.
Read more: Keep An Eye On Sales Persons Activities
The COVID-19 situation has affected the sales productivity adversely especially, small business sales. Manage your remote sales team with an effective tool like an online CRM system. This online CRM system enables sales leaders to track the daily activities of sales and helps them understand how their salespeople spend their time on sales. This online CRM application allows you to provide effective communication and collaboration within the team. It allows you to seamlessly manage the sales activities remotely. The CRM system streamlines your sales process and enables you to set clear expectations for your sales employees. It helps your sales team to save your time on manual tasks and engage in important tasks to enhance your sales. Still not switch to CRM, SalesBabu CRM provides you a cloud based CRM at an affordable price. Switch to cloud based CRM now and manage your remote sales team in an organized way. Feel free to request a demo