A brand’s sales cycle is the whole marketing process. And this journey begins with generating leads and continues through the various phases of your selling process. The sales cycle encompasses all processes capable of converting leads into valuable customers.
Significant elements of each sales process are investing and interactions. Effective interactions are necessary for a massive impact with a shorter sales cycle. Assistance from outside is required since this challenging labour placed into the shortened sales cycle is more remarkable. CRM system simply allows for said involvement.
Here are 6 ways CRM helps to shorten your sales cycle
1. Shorten the sales cycle with 360° buyer information
Not having transparency in activities between the marketing and sales teams has always been a challenge. This gap exists due to crumbled data across multiple tools such as CRM and marketing automation software.
A unified cloud CRM syncs marketing and sales data in a centralized location. For a salesperson, a unified CRM system allows them to easily access their marketing team’s campaign information, understand past behavioural and transactional information about prospects, and get valuable insights such as their activities before signing up.
On the other hand, as a marketer, a CRM gives you access to insights gathered by the sales reps, creates promotions or discounts, triggers reminders or notifications, alerts users about features that matter to them, and qualifies them.
Getting insights into each other’s funnel help both teams have meaningful engagements with prospects, ensuring that you influence them to make the right decision and this helps you close deals faster and thus shorten your sales cycle.
Online CRM solution comes with built-in marketing automation, and gives you visibility into data from marketing engagements, nurturing email performance, and tracking events, all from within a single dashboard.
2. Improve your sales cycle with on-demand reports – Analyze, learn and fix
At every stage in the buyer journey take a look at how your sales reps perform and understand what works and doesn’t.
With an online CRM system, salespeople get insights into emails, calls, campaign performance, and deals such as:
- Research on open and rotten deals
- Smartly analyze sales metrics such as deals lost versus deals won and forecast the performance of the sales team
- Determine growth opportunities and make better decisions with marketing analytics
- Sales call metrics such as call duration, its recording, view interaction history, and even view notes
SalesBabu CRM manages and tracks your sales and marketing performances within a single dashboard. You get a view of reporting dashboard to track sales and marketing analytics, call metrics, and a visual pipeline to forecast deal performance.
3. To close deals fasters set goals and motivate sales reps
There’s nothing more motivating for a sales rep than efficiently working towards the goals set for them. Goals/targets help them quantify sales performance to keep them motivated.
You can set goals and specify a time range on the number of deals currently in the sales pipeline, based on a particular product or territory customize them and track their progress with a CRM system.
Based on the past performance of your sales reps set their target, or set individual targets per salesperson and set the duration to be weekly, monthly, quarterly or even yearly. It’s up to your wish.
This will help motivate your sales rep to work faster towards achieving these set targets and also helps speed up the sales cycle.
4. Get rid of manual dependency with automation
Often, salespeople get held back from achieving their set goals. These include logging and updating customer data, calls, and sending emails.
Today’s CRM solution offers workflow automation across a wide range of functions such as lead follow-ups, customization, and attracting new prospects.
As an output, sales reps target more on the deals that are open in the pipeline and move them to closure faster, thereby shortening the sales cycle.
SalesBabu CRM offers smart workflow automation that helps sales reps automate mundane repetitive tasks, streamline processes and be more productive overall. As a result, your salespeople can automatically trigger emails based on time or date, raise invoices, or even set triggers to automate lead qualification.
Read More – 8 Ways CRM Software Empowers Sales Professionals
5. Streamline email sending with automated sequences
As soon as prospects enter your system and you engage with them, you have a higher chance to convert them into customers.
With CRM you can automate this process by setting up a series of tailored emails to be sent at specific times and intervals. And this way you can cover every customer touchpoint to ensure you don’t lose your prospects’ interest and always have meaningful and result-oriented conversations with them.
SalesBabu CRM system comes with sales sequences and allows you to manage your outreach process better. You can flawlessly and automatically execute sequences of actions over emails or SMS on specific days, or even run them based on your prospect’s behaviour. With this feature you can easily manage follow-ups, send welcome emails to new prospects or even re-engage with cold ones and focus on selling.
6. With AI-enabled CRM deliver highly personalized engagement with a prospect
Generally, the practice is you capture new prospects, qualify them, and interact with them based on their shown interest and the ability to purchase and take them through the entire sales cycle. And if you are like most others, this process is a fully manual process.
But what if you are able to automate the capturing and qualification process?
A CRM empowered with artificial intelligence helps you ensure all prospects are attended to and helps qualify them in real-time, distinguish between hot and cold prospects, understand which deal has a chance to close successfully and take appropriate action on the deals that are at risk.
AI-enabled CRM systems can help considerably shorten your sales cycle by helping your team work faster and better while also being able to focus on building relationships with customers.
CRM is empowered with an AI assistant built-in and provides your salespeople actionable insights, predictions, and recommendations that are unique to your business.
It identifies the best prospects with predictive contact scoring, provides insights on deals, and drives them to closure. Also, it suggests the next better action to drive conversations and notifies you about out-of-office prospects.
These are some of the strategies and methods for using CRM systems to minimize sales cycles. Cloud CRM may also aid in the maintenance of the sales funnel, allowing a company to work better and effectively. Therefore, you will receive a large number of prospects that will assist your company.