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CRM For Partner Management- A Centralize Approach

Partner Management is a crucial and Mandate part of the Sales and Distribution business; where you need to put extra effort to maintain relations with your business partners. An organization may face many obstacles since they are not directly dealing with the ground level (Micro Level) market and it is hard to figure out the exact problems in the local market. 

CRM for Partner’s Management helps the organization to take control of every aspect of channel sales business and enable companies to supervise Channel Managers & Partners, this enable manager to do work in a more organised & streamlined way to achieve their desired numbers in business. 

Business partner management CRM gives you real-time visibility on each operational work, which enhances sales & relations with your partners and provides a door for new channel customers. 

CRM for Channel Partners allows companies to take full control over every aspect of the partner-focused sales and marketing processes, including channel marketing campaigns and product brand building. 

CRM for Partner Management enables organisations to implement their strategies successfully and helps them to control channel business effectively and expand partner sales revenue.

Partner relation management will enable you to provide real-time information which enhances the visibility and boosts the collaboration between you and your partners and also creates a canal between your organization and your partners. 

This also gives you full control over each and every element of the partner which is focused on the sales and marketing process, also including joint marketing campaigns, sales forecasting, lead management, pipeline management, order processing, royalties, and partner commissions. 

Integrated PRM and CRM software will let you successfully execute the strategy with many benefits in the terms of expanding revenues.

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Challenges in Partner Management

  • How to handle Scatter partners on single screen?
  • How to maintain stock at channel level?
  • How to enhance secondary level of your business?
  • How to set supply chain management @ partner level?
  • How to track and enhance partner business tier?
  • How to make cordial business relation with partners?
  • How to boost your partner sales externally?
  • How to handle partner contact’s database?
  • How to streamline Partner salesforce?
  • Is it possible to manage partner Email Campaigns?
  • How to increase partner sales?
  • How to manage channel sales?

Benefits of CRM in Partner Management

  • Enable Companies to manage their channel business flow in a lucrative & robotic manner, which helps you to provide overall snapshot on Secondary sales.
  • Enable Organization to manage & synchronize entire Sales Channels on Single platform.
  • Enable for real visibility and accuracy on Channel Sales Transactions.
  • Enhance Channel Sales visibility & Partner pool.
  • Enable the organization to improve their relation with ‘N’ number of partners.
  • Provide Centralized repository and customer Database.
  • Allow to set visibility and tracking parameter on business partners.
  • Enable to Track & Enhance Channel Tier Sales.
  • Enable to do lucrative partner management & distribution tier handling.
  • Gains the insights of day-to-day activities of sales and marketing for better tracking and shorter sales.
  • Unites your partner’s activities within the PRM with sales activities in the CRM and with order management into one application.
  • Podcasts the information regarding the sales and marketing across your partner network via email with the click-to-destination links to your portal. 


  • Joint Selling – This will enable the resellers to place and track the orders without having to work much through your internal sales staff members also while providing complete transparency and visibility.
  • Joint demand generation – Always support the marketing efforts of your partner with the marketing campaign capabilities of tracking which will allow you to monitor and also optimize the channel programs. 
  • Knowledge Management and sharing – Empower the partner organization to sell the products and provide services to the customers more effectively also by giving them access to their relevant information.
  • Lead management – This will allow your partners to track the leads, measure the costs of acquisitions and rates of conversion to gain all the insights into the efforts of joint marketing.

SalesBabu CRM for Partner Management

SalesBabu CRM always tries to reduce the operational cost in an organization with the help of On-demand solutions.CRM for Partner Management is specially designed to Handle & Organize an organization’s Sales Business Channels, like (Dealers& Distributors, Channel partners and business partners. 

A cloud-based database contains various information on each partner and their specific business deals to have a complete view of their individual business requirements and delivery history. 

Apart from providing a holistic view of the partner management system, CRM provides many user-friendly features which help in maintaining a healthy business environment with our channel partner. Some of the additional features of SalesBabu CRM for partner management are as follows.

360 Degree Visibility on Channel Performance

SalesBabu CRM Enable organizations to get the overall performance of the partner. This helps organizations to keep track on their partners at personal level & also help them in making future plans for sales business. A 360 degree view on every information related to partners and their individual requirements  are recorded in a systematic manner which helps sales and marketing team to create more targeted campaigns. These personalized campaigns are critical to maintain a healthy business relationship with our partner and make sure we provide them customised support to motivate them for continued business with our firm.

Read More – Treat Your Customers Like Partners | SalesBabu CRM

Sales & Sales Task Management

SalesBabu CRM enables organizations to define monthly sales plans & daily work tasks which help to synchronize and boost the daily sales funnel. Dashboard facilities help in keeping a track of regular work items and regularise work items with a complete view of upcoming work items.

Also, Mobile sales apps facility help to retrieve partner details on the move by providing anytime anywhere facility for data management of partners and other distributors. 

The sales and marketing team can use this mobile sales app to monitor every inventory dealing with its partner in real time and use these details for providing an efficient support system during delivery and customer care support.

Read More – Track the overall health of sales with Sales Management Software

Reporting and Analysis

Thorough reports and evaluation delivers an important role in gathering awareness about the current and future necessities of our partners. SalesBabu CRM surpasses in managing the bulk of the data about each partner, involving their product requirements and preferences for reselling.

In the domain of distributors and vendors, personalization of products and services is most frequently necessary. Having the knowledge of their specific requirements and being abreast of product trending in the market enables for customized offerings. Such features add up to a more in-depth evaluation of business requisites with our partners and dealers, regulating the formation of customer-centric solutions and thereby improving partner management.

Read More – MIS: Now Get All Your Reports Just by a Single Click

Activities management

Efficiently maintaining partners entails the considerable responsibility of overseeing further coming partner meetings and seminars. Such events cater as platforms to display our products and services to potential partners, enabling us to evolve more targeted and tailored marketing plannings that improve the sales of our products.

A product management software like SalesBabu CRMdelivers an important role in such a process by gathering particular information on each prospect. Leveraging the centralized repository system, the software recollects the demographic details, preferences for specific products, and further pertinent information with just a few clicks.

Such background detail arms the sales and marketing team members to accurately detect every situation of our partners and finally delivering more efficient sales orders and deals. Having the knowledge of the shopping trends of every partner allows the sales and marketing team members to provide customized promotional deals and discounts within the quotations and sales orders, regulating more successful deal closures.

Furthermore, the post-sales activity monitoring management granted by SalesBabu CRM’s partner management attributes towards another considerate advantage. Such functionality contributes to the complete management of the sales lifecycle, finally resulting in improved profitability for the firm.

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SalesBabu CRM for Partner Management can make a bridge of effective communication and can fill the communication gap in between you and your business partners, who can increase the reach of your product & services in this Versatile Business Market.