In India, Education is one of the prime industry, since, its contribution in the nation is well known as well as well reported.Along with, among the largest sectors, education sector is also one of the fastest growing sectors of the country. With the combination of large size and high growth, no wonder education sector is among the most attractive industry sectors in the country today.
But now, focus is currently shifting from improving internal administrative activities to concentrating more on customers. Customers are seeking more attention and immediate resolution for their queries. Since the need to concentrate more on customers, many institutions are turning to technology—this time to adopt & implement customer relationship management (CRM) software.
For an educational set up, the term customer can be little misleading, since it is against our country’s tradition & culture. So, we can replace this term by student. Today, CRM comes widely in practice by many educational hubs. Having witnessed the change, education hubs are targeting to build stronger relationships with students. The CRM enables secure access of essential information of students and empowers them to manage and control their information. The CRM will boost up the marketing and campaigns that attracts the targeted segment as well as help in raising funds
How CRM works for Education Sector:
Benefits of CRM in Education Sector:
Lead Tracking & Enquiry Management:
CRM enables the educational setup to track the leads from multiple sources, by which they can evaluate the feasibility of them, moreover they can also manage the the enquiries on one single platform without any trouble & they can even allocate those leads to the respective person or center in few clicks.
- Student Database:
In CRM, the educational setup can maintain the complete database of any any individual student, consisting all details, whether his/her personal(like name, address, contact number etc) or academic information, and everything they can do on a single platform.
- Identify the Decision Maker:
By the help of CRM, educational set up can easily store all the required details of a student. By this, they can come to know, who can take decision in regards to the student’s admission or any other activity. It saves their lots of time & effort in converting any lead to the final admission.
- Admission Management:
CRM helps the educational setup in managing the complete admission process, means, in which course or programme the students want to admit, in which center he wants to go, helps in managing all the academic documents and many other activity that required in completion of admission of any student.
- Follow Up Management:
In CRM, education setup can also make follow ups for every enquiry as many times as they want. They can keep a record of every interaction with the student, during the counselling process. It helps them to maintain the follow up & conversation cycle with the student.
- Fees Payments & Reminders:
Sometimes it happens, due to multiple number of batches, fee schedule for every branch is different. So, it is very complicated to remember every date for fee payment. In CRM the education set up can store the fee payment date with the amount and make the reminder for the same. Moreover, they can even make reminders for other types of activities like; Birthdays, anniversaries etc.
- MIS & Reports:
By the help of CRM, the educational setup can easily generates all types of reports, related to the overall activities of the system. It helps them measure their own performance during a particular tenure. It shows the reports like; number of enquiries generated, number of admissions done etc.