To get highest returns, direct response marketing is one of the best ways. All the means available for direct response marketing Cold calling is truly the best form. Once you have a lead/prospect over phone all the opportunity is open for you. You can directly answer all his queries over the call and close the deal or always make a way to meet him personally regarding closer. Over the call lead/prospect can also put all his requirements. There is no other way to answer his entire requirement from Cold calling. This is why, cold calls equals to Great returns.
There are many other means like Social Media Marketing also available to get new deals. People will say that it’s much easier and cost effective. You by yourself can do that Social Media Marketing. But if you want better result in long run, you should go for Cold Callings.
All other form of marketing takes time and the conversion time to close lead is higher, which is quit less in cold calling. Take an example that X Company starts Social Media Marketing, they need to spend some amount of money per day and time to do branding of the product. In Social Media Marketing you are not sure about the response of the target audience. Some time it may happens you get good response from the audience but on the other hand sometimes you will not get any response at all from the audience.
On the other hand in cold calling just by giving some hours of day you can directly connect with the audience. By this you will come to know that the person you are interacting with decision maker or influencer or user, this will help you in deciding the kind of effort you put in following up the lead.
People tend to buy products or services from the people whom they know. By going cold calling you are connecting with audience more effectively.
So pick your phone and start calling right away.
HAPPY CALLING !!!