New & Old customer both has their own values for business. New Customers brings immediate business and Old Loyal Customers are like Cash Cows i.e. regular business. New Customers order Shows Future growth and loyal customer act as strong foundation for future growth, which company has built in long run with its hard work and services.
Old Loyal customer banks shows customers satisfaction with your services & products, have Strong impact on Company’s Growth, makes Company Profile Powerful and Secure, which in succession attracts more Orders, Opportunities, leads, Investors and bring ease in many ways.
To run business successfully in long-run Loyal Customers plays very important role. Old Customers can be very Supportive & Informative about market. Many a time saved you from burning your hands with wrong connects or troublesome orders. You can trust their feedbacks and they can extend their support in Improving your products and services. Loyal Customer plays a strong role in new product development and their success.
Day by day world is becoming smaller with internet world. Every business is becoming customer centric Businesses are more transparent and it’s easier to interact One to One and reveal information. Referral verifications and recommendation has become easy tools for customer to get know how about company. It’s more like mouth-to mouth Publicity. In which customers Performs key functionality. Many Marketing tools like face book, Linked in, marketing services & e-commerce sites are using recommendation process as strong tool to market your products. List of Strong & stable Clientele says a lot about your company working & Profile.
Today in every Industry there is need of having two indispensable tools to maintain their customer bank One Excellent Customer Management & another Customer Services. Without Proper Customer management and service, no business can survive.
At the End it can be sum up with that “OLD is Gold “saying doesn’t seem loosing its meaning, rather is becoming more Powerful in this Digital Era.